Start with the guest journey
A useful way to evaluate an FEC software stack is to follow one customer. They may inquire about a party, book online, receive an invitation, bring guests, complete waivers, pay a balance, visit again and later become a member.
When each of those steps lives in a different system, staff repeatedly loses context. Names do not match, notes stay in inboxes, waiver status is separate from the guest list, and reporting has to be stitched together after the fact.
